When I sat down with this nonprofit's board of directors and asked them to describe their organization in three adjectives, "fun" came up quite often. Their primary goal is to get people out of cars and onto bikes by giving the public access to their free bikes. With a tight budget, traditional printing was out of the question, except for envelopes. The design of their identity system allowed them to photocopy business cards and letterhead on common yellow stock paper as needs arose.
