Storytelling isn’t just for authors, filmmakers, or your favorite podcasters. It’s one of the most potent tools a product manager can use to sell a product vision and get stakeholders on board. Think about it: behind every great product is a story. It’s not just a bunch of features and numbers; it’s a journey, an emotion, and a solution to someone’s problem.

If you want to inspire your team, excite stakeholders, and rally support for your product ideas, you need to master storytelling. Here’s how storytelling can help you as a PM and some tips to get started.

Why Storytelling Matters for Product Managers

Imagine walking into a room full of executives, engineers, or marketers and saying, “This feature will increase conversion rates by 3%.” Sure, that’s good information, but it’s not exciting. Now imagine starting with, “Picture this: a busy parent juggling work and home life, just trying to save time on grocery shopping. Our feature will make their experience seamless, giving them back precious hours every week.” Which pitch grabs attention?

As a PM, you’re constantly selling. Whether it’s a product vision, a roadmap, or a new feature idea, storytelling helps you:

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