Have you ever used a product that felt like it required a manual to do the most straightforward task? Or maybe you’ve built something that made perfect sense to you but confused your users? You’re not alone. Many products today are packed with features, but too often, they lack simplicity.

As Product Managers, our job isn’t just to add more features—to ensure users can use them. A great product isn’t the one with the most bells and whistles; it’s the one that solves problems in the easiest way possible.

So, how do we simplify complex products? Here are some key principles that can help:

1. Focus on the Core Problem

It’s easy to get caught up in adding features, but at the end of the day, what problem is your product solving? Every feature should serve a clear purpose. If it doesn’t, question whether it’s needed.

Tip: When deciding what to build, ask yourself, “If we removed this, would users struggle to achieve their goals?” If the answer is no, it might not be essential.

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