Creating user personas is one of the most powerful tools a product manager can use to design great products and prioritize features effectively. A user persona is a fictional character representing a segment of your target audience. These personas are based on real data and insights, helping teams empathize with their users and make informed […] Read more

Switching from engineering to product management (PM) can be exciting and intimidating. You’re stepping out of your comfort zone, shifting from creating the product to shaping its vision, strategy, and user experience. If you’re an engineer considering a PM role, this guide will walk you through the transition and give you practical advice to succeed. […] Read more

Scope creep. The term sounds harmless, but it’s one of the most common and challenging obstacles for anyone managing projects. If you’ve ever found yourself looking at a project that feels twice the size it started, with deadlines slipping and team members overwhelmed, you know the struggle. Let’s break down what scope creep is, why […] Read more

Failure. It’s a word that stings. Yet, as Product Managers (PMs), we encounter failure more often than we might admit. Whether it’s a product that didn’t meet expectations, a flopped feature, or a strategy misstep, failure is part of the job. It’s how we learn, grow, and ultimately build better products. In this post, I […] Read more

Product Managers are expected to solve problems, design innovative solutions, and deliver products that delight users. But let’s face it — building great products ain’t easy. Product challenges are often messy and complex and involve multiple stakeholders. This is where Design Thinking comes in. It’s a robust framework that helps Product Managers think differently, focus on the […] Read more